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Artificial Intelligence
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Maven

Designing Generative AI for Conversations and Content

  • up to 10 days
  • Intermediate

Leverage your content and conversational UX expertise to design user-centered Generative AI applications. This course will help you move beyond basic prompting and start designing structured GenAI workflows and apps that truly help users achieve their goals.

  • Generative AI Design Process
  • System Prompt Design
  • AI Workflows
  • Interactive Retrieval Augmented Generation
  • GenAI Tooling

Overview

This course provides a comprehensive introduction to designing Generative AI applications with a focus on user-centered design. You'll learn about the three core components of a well-designed GenAI application: prompts, workflows, and retrieval augmented generation. The course includes theory, hands-on projects, and the use of various GenAI tools. You'll also have the opportunity to connect with other professionals in the field and learn together in small, interactive groups.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Conversation Designers

Conversation designers who want to expand their current skillset so that they can design LLM-based and hybrid conversational interfaces.

Technical Writers and Knowledge Base Managers

Technical writers and knowledge base managers who are curious how GenAI can turn your static knowledge into interactive user support.

Content Professionals

Content professionals who want to optimize their content workflows with Generative AI or want to move into a broader GenAI design role.

This course offers a solid understanding of the GenAI design process, covering key topics such as system prompts, AI workflows, and interactive RAG. It is ideal for conversation designers, technical writers, and content professionals looking to expand their skills and optimize their workflows with Generative AI. By the end of the course, you'll be equipped to design user-centered GenAI applications that help users achieve their goals.

Pre-Requisites

1 / 3

  • Basic understanding of conversational UX

  • Familiarity with content creation

  • Interest in Generative AI applications

What will you learn?

Day 1: Prompting vs. Prompt Design and Working with the Playground
Introduction to the differences between basic prompting and structured prompt design. Hands-on experience with the playground.
Day 2: Prompt Techniques and Strategies
Learn various techniques and strategies for effective prompt design. Includes lessons and projects to apply the concepts.
Day 3: Designing with Retrieval Augmented Generation
Explore the concept of Retrieval Augmented Generation (RAG) and how to design interactive RAG applications.
Day 4: Beyond Prompting - Designing Workflows
Learn to design AI workflows that break down user tasks into individual components, integrating GenAI where appropriate.
My Favorite Tools
A tour of some of the most effective GenAI tools that can enhance your workflow. These tools have been consistently used over the last 6 to 8 months.
Generative AI: New Roles, Skills & Tools for Content Professionals
A talk on the evolving roles, skills, and tools for content professionals in the era of Generative AI.

What learners say about this course

  • “I was craving guidance on how to best approach prompt design and prompt engineering when I took Maaike's class. Maaike's class structure keeps things moving. She alternates between a concise lecture, demonstration, and then gives us time to experiment on new tools for prompting. Maaike is an excellent explainer. Students often asked questions. She'd pause her lecture or demo to explain what we didn't understand. I've been to so many boring virtual classes. Maaike's is the opposite. Her inclusive, intelligent, and empathetic guidance made me look forward to every class. You'll be in great hands.”

    Soo-Jin

    Content and Conversation Designer, Prompt Engineer

  • “The course was extremely useful to get a deeper understanding of how GenAI can be applied in the conversational domain and how things like RAG and prompt chaining work. Besides that, Maaike's enthusiasm is unparalleled and very contagious.”

    Guido

    Digital Human Evangelist

  • “Maaike delivers the perfect blend of ideas, inspiration and instruction. Complex information is made simple, with every lesson providing invaluable insights. This course is a real career booster!”

    Michael

    Senior Conversation Designer

Meet your instructor

  • Maaike Groenewege

    Founder and Independent Consultant, Convocat BV

    Maaike Groenewege combines 25 years of linguistics and content design with a solid foundation in user-centered research and business analysis. She works as an independent conversational AI consultant with her own boutique agency Convocat. Maaike has coached conversation design teams with ABN AMRO, Kamer van Koophandel, and Independer. Since November 2022, she focuses on working with generative AI, coaching teams at Onereach.ai, and designing effective prompts for Generative AI strategy and Nextphase.ai. Next to her design and consultancy work, Maaike is a much-loved keynote speaker who always brings a spark of joy and inspiration to her audiences.

Upcoming cohorts

  • Dates

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€495