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Green Skills
Green Skills
Universidad Complutense de Madrid logo

Universidad Complutense de Madrid

Master in Sustainable Marketing and Communication Online

  • up to 300 hours
  • Advanced

The Master in Sustainable Marketing and Communication offers advanced training in developing marketing and communication strategies that promote business sustainability. Students will gain the tools to implement responsible practices that enhance both business competitiveness and social and environmental well-being.

  • Sustainability and ethics
  • Green marketing strategies
  • Corporate reputation management
  • Sustainable product design
  • Digital media and communication

Overview

This master's program equips students with essential knowledge in sustainability and ethical business practices, enabling them to create responsible marketing and communication strategies. Participants will learn to integrate sustainability into the marketing mix, manage it as a strategic asset, and design sustainable products while communicating their benefits transparently. The program includes practical exercises, real-world applications, and opportunities for internships with leading companies in communication and sustainability.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Professional Specialization

Professionals who want to specialize in communication and marketing with a focus on sustainability.

Professional Update

Professionals actively seeking a sector change or wanting to update and/or expand their knowledge in marketing and communication.

Junior or Mid-Level Growth

Junior or mid-level professionals needing to expand their knowledge in marketing and sustainability trends.

Why should you take this course?

Green Skills

This course provides the key benefits of mastering sustainable marketing and communication strategies, covering essential topics like green marketing, ethical communication, and corporate reputation management. It is ideal for professionals and graduates aiming to integrate sustainability into their careers, helping them achieve their goals and advance in the field.

Pre-Requisites

1 / 3

  • Basic knowledge in marketing, communication, or business management.

  • Interest in sustainability and ethical business practices.

  • Willingness to engage in practical exercises and real-world applications.

What will you learn?

Business Ethics and ESG Principles
Study the ethical framework and its impact on competitiveness.
Circular Economy
Explore business models and strategies for circularity, including practical implementation cases.
Sustainability Fundamentals in Marketing and Responsible Communication
Learn measurement techniques and key analytics.
Regulatory Framework in Sustainability
Understand compliance in Spain and Europe, including key regulations like GRI, ISO 14001, and European standards.
Technological Innovations in Sustainability
Utilize blockchain, AI, and emerging tools for traceability and efficiency.
Sustainable Consumer Behavior
Analyze motivations, barriers, and profiles using neuromarketing and behavioral economics.
Customer Loyalty and Community Building
Develop strategies around the circular economy and analyze data for predictive sustainability insights.
Green Marketing Principles
Differentiate eco-friendly products and services, focusing on sustainable design and pricing.
Sustainable Storytelling and Communication
Create persuasive narratives and ethical advertising campaigns.
Digital Media's Role in Responsible Communication
Plan media strategies to reduce carbon footprint and optimize campaign impact.
Reputational Impact and Responsible Communication
Strengthen corporate perception through sustainability and manage crises effectively.
Corporate Governance and Sustainability
Align internal stakeholders and manage sustainability as a competitive strategy.
Leadership Skills in Sustainability
Develop competencies to lead responsible changes and innovate in sustainable business solutions.
Entrepreneurship and Sustainable Startups
Explore business models and funding for green projects, analyzing best practices in leadership.

Upcoming cohorts

  • Dates

    Oct 25, 2025 — Jul 25, 2026
Learn today, Pay later
via Income Share Agreement
ISA Powered by EDP
To choose the ISA powered by EDP option, click 'Continue' and select 'Pay in Instalments.' This option is only available if you're located in selected countries.

€4,900