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Maven

AI for Customer Research: Future-Proof Your UX & Product Skills

  • up to 5 weeks
  • Intermediate

This hands-on course shows you how to harness cutting-edge AI tools and make AI your powerful partner in UX research. Discover how AI is revolutionizing research by delivering rapid insights, unprecedented scale, and innovative techniques like synthetic users.

  • AI tools
  • Prompt engineering
  • AI-moderated interviews
  • Synthetic users
  • AI-powered analysis

Overview

In this immersive, interactive course, you'll learn how to integrate AI into your research workflow without sacrificing the uniquely human insights that set you apart. Gain practical, step-by-step guidance on AI tools, prompt engineering, and AI-moderated interviews. Engage in live sessions and practical exercises to test AI techniques on actual research data, ensuring you can replicate success in your own projects.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Researchers

Researchers who want faster, more effective ways to uncover insights and to learn new techniques like synthetic users.

Product Managers and Designers

Product Managers and Designers seeking simple and rapid product discovery and concept validation techniques they can do themselves.

Leaders and Founders

Leaders and Founders looking for efficient, data-driven decisions that keep them ahead of the curve.

Why should you take this course?

Design

This course offers a unique opportunity to integrate AI into your UX research workflow, enhancing your expertise without replacing it. Ideal for researchers, product managers, and leaders, it provides practical skills to future-proof your career and deliver richer insights.

Pre-Requisites

1 / 3

  • Basic understanding of UX research methodologies

  • Familiarity with AI concepts

  • Experience in product design or management

What will you learn?

Introduction, Prompt Engineering + AI-Moderated Interviews
Learn the basics of prompt engineering and how to set up AI-moderated interviews for rapid, scalable insights.
AI-Moderated Interviews + AI-Powered Analysis
Explore AI-powered analysis techniques to process large datasets and integrate insights with human oversight.
AI-Powered Analysis + Synthetic Users
Master the use of synthetic users to test ideas and simulate scenarios, combining synthetic feedback with real-user validation.
Synthetic Users + Building Your Insights System
Develop a comprehensive insights system using synthetic users and AI tools to enhance your research capabilities.
Post-Course Strategic Action Plan
Create a strategic action plan to implement AI tools and techniques in your research workflow.
Bonus Materials: Guidebooks & Frameworks
Access additional guidebooks and frameworks to support your ongoing learning and application of AI in research.

Meet your instructor

  • John Whalen

    AI for UX Expert, Brilliant Experience

    John Whalen, PhD, leads Insights & Innovation at Brilliant Experience, helping global brands understand customer psychology and bring successful products to market. He combines academic rigor with real-world pragmatism to help you harness AI-powered research.

Upcoming cohorts

  • Dates

    Nov 11 — Dec 10, 2025

$699