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Product Management
Product Management
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The Valley

Digital Fundamentals Certificate in Business & Product Innovation

  • Beginner

Discover the keys to creating new digital businesses with this 100% online certification in just 3 weeks. Learn from top experts in innovation and gain practical tools and techniques to ensure your business's success.

  • Problem Discovery
  • Product-Solution Fit
  • Product-Market Fit
  • Innovation Methodologies
  • Customer-Centric Design

Overview

In this course, you will learn the methodologies used to design the most innovative and disruptive products of the digital era. You will understand how to empathize with customers, identify new opportunities, and design a path to success for your business. The course covers techniques for building innovative product prototypes and designing solid business models to ensure economic viability.

  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion

Who is this course for?

Professionals

Looking to adapt their professional profile to the reality of the most innovative businesses.

Entrepreneurs

Interested in learning the step-by-step methodologies of work and product design.

Innovators

Seeking to understand the best techniques for building innovative product prototypes and designing solid business models.

Why should you take this course?

Product Management

Gain practical skills and knowledge to innovate and create successful digital products. Learn from top experts in the field and adapt your professional profile to the most innovative business realities. This course is perfect for beginners and professionals looking to advance their careers in digital innovation.

Pre-Requisites

1 / 3

  • Basic understanding of business concepts

  • Interest in digital innovation

  • Willingness to learn new methodologies

What will you learn?

Week 1: Problem Discovery
From problem to opportunity. Learn the main innovation methodologies (Design Thinking, Lean Startup, Agile), how to put the customer at the center, boost creativity, and build a robust Value Proposition.
Week 2: Product-Solution Fit
Prototyping and validating. Understand the Lean Startup mindset, create and validate hypotheses, develop digital products, and design products that meet real needs.
Week 3: Product-Market Fit
Building a viable business. Study the Business Model Canvas, use the Validation Board Canvas, implement Lean Startup in a company, and master Storytelling to convince stakeholders and investors.

Meet your instructors

  • Sergio Martín Balsa

    Chief Product Officer, Vocento

    Sergio Martín Balsa is a Chief Product Officer focused on building a user-centric, data-driven, tech-inspired product vision, designing and implementing processes to make that vision a reality, and selecting and training people with the right product-thinking skills to scale business through unique, useful, usable, viable, and profitable products. He is also a Product Design Professor at The Valley's digital product management and digital business programs.

  • Carlos Puig

    LinkedIn & Social Selling Expert, Speaker, The Valley

    Carlos Puig is an instructor at The Valley, specializing in helping B2B businesses attract customers using LinkedIn efficiently. He brings over 20 years of teaching experience and a strong background in technology, project management, and business development.

  • María Jiménez

    Professor of Innovation, ESIC Business & Marketing School

    María Jiménez is the Unit Owner and Professor of Innovation at ESIC Business & Marketing School. She is responsible for the design and coordination of the INNOVATION course for all postgraduate programs. In addition, she teaches at different masters programs, including GESCO, EMBA, MBA, MBM, and DRHO.

  • Marina Fernández

    Asesora de Innovación, Business Designer, COCREANET

    Marina Fernández, instructor at The Valley, is a Business Designer and Innovation Advisor. She is the co-founder of COCREANET, a company dedicated to helping businesses and entrepreneurs build profitable businesses that provide value to customers and society. Marina has a diverse professional background, having worked in various roles within public and private companies, as well as in volunteer and freelance capacities. Through these experiences, she has gained expertise in strategy, organizational culture, and facilitating innovation projects.

  • Jon Oleaga

    Adjunct Professor of Agile, Instituto de Empresa

    Jon Oleaga is an Adjunct Professor of Agile at Instituto de Empresa. He is also a Microsoft Learn for Educator Ambassador at Microsoft.

New cohorts coming soon