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Maven

Sustainable & Ethical Marketing Accelerator

  • up to 4 weeks
  • Intermediate

Embark on a unique journey with our 4-week accelerator course that dives deep into sustainable marketing, emphasizing Equality, Diversity, and Inclusion (EDI) and Ethical AI. This course fosters real connections through peer learning and on-demand modules, equipping you with the skills to integrate ethical and sustainable practices into your marketing strategy.

  • Sustainable marketing
  • Ethical AI
  • Diversity and inclusion
  • Accessible marketing
  • Paid advertising

Overview

This course offers an in-depth exploration of sustainable and ethical marketing practices. Participants will learn to craft purpose-driven strategies, communicate the importance of ethical marketing to stakeholders, and execute accessible advertising campaigns. The course combines live workshops and on-demand sessions, providing a comprehensive learning experience that encourages collaboration and personal growth.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Marketers

Marketers yearning to infuse ethical considerations and create a positive impact through their marketing strategies.

Agency Juniors

Marketing employees across industries, particularly those aligned with sustainability and ethical practices.

Freelancing Professionals

Freelancers looking to specialize in impact-driven, purposeful marketing and stand out in a crowded marketplace.

This course equips marketers with the skills to integrate sustainable and ethical practices into their strategies, making a positive impact. It covers key topics like Ethical AI and Diversity, ideal for professionals looking to advance their careers in ethical marketing.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Interest in sustainable and ethical practices

  • Willingness to engage in peer learning

What will you learn?

Introduction to Sustainable Marketing & Its Evolution
Live workshop and peer learning session introducing the evolution of sustainable marketing.
Crafting a Purpose-Driven Strategy
On-demand expert-led session on developing purpose-driven marketing strategies.
Diverse and Inclusive Marketing and Communication
Live workshop and peer learning session on diverse and inclusive marketing practices.
Principles of EDI in Marketing
On-demand expert-led session on the principles of Equality, Diversity, and Inclusion in marketing.
Introduction to Accessible Marketing
Live workshop and peer learning session on accessible marketing practices.
Identifying Biases and Roadblocks in your Strategy
On-demand expert-led session on identifying biases and roadblocks in marketing strategies.
How to Audit the Footprint and Impact of Your Marketing
Live workshop and peer learning session on auditing the impact of marketing efforts.
Sustainable Considerations in Paid Social Media Advertising
On-demand expert-led session on sustainable practices in social media advertising.
Graduation: Present your Impact Manifesto
Group hot seats session where participants present their Impact Manifesto.
BONUS: Ethical Applications of AI in Marketing
On-demand expert-led session on ethical applications of AI in marketing.

What learners say about this course

  • “When you're in a very early stage of your startup, it's hard to find the time to think about marketing, because you have so many things to do. When you are going through the training, you're not only committed to go to the sessions but also you're having a great time.”

    Charly Sturm

    Chief Executive Officer, Rehub Forge

  • “Adding to my list of qualifications… I have successfully completed Alt Marketing School's training on the fundamentals of digital marketing. Forever thankful to Fab for this opportunity, she is an amazing teacher!”

    Maria Romanenko

    Presenter, journalist, & writer from Ukraine

  • “The training follows a plan from start to finish, and when you go through it you put it all together in the Brand Bible. You can action those lessons rather than learning things separately and not knowing how it all plays together.”

    Stephanie Dominguez

    Nutritionist and entrepreneur

Meet your instructor

  • Fab Giovanetti

    Chief Marketing Rebel, Maven

    Fab Giovanetti is an award-winning author, entrepreneur, and marketing consultant who helps businesses reclaim their time through effective marketing strategies. She is also the CEO and head teacher of Alt Marketing School, where she supports people in making a positive impact through marketing.

Upcoming cohorts

  • Dates

    start now

£500