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Green Skills
Green Skills
Universidad Complutense de Madrid logo

Universidad Complutense de Madrid

Master in Sustainable Marketing and Communication Presential

  • up to 300 hours
  • Advanced

The Master in Sustainable Marketing and Communication offers advanced training in developing marketing and communication strategies that promote business sustainability. Students will gain the tools to implement responsible practices that enhance both business competitiveness and social and environmental well-being.

  • Sustainability and ethics
  • Green marketing
  • Corporate reputation management
  • Digital communication
  • Data-driven decision making

Overview

This master's program equips students with essential knowledge in sustainability and ethics, integrating these into marketing and communication strategies. Participants will learn to manage sustainability as a strategic asset, design sustainable products, and communicate their benefits transparently. The program includes practical exercises, real-world applications, and opportunities for internships with leading companies in sustainability.

  • Web Streamline Icon: https://streamlinehq.com
    Madrid
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Professional Specialization

Professionals who want to specialize in communication and marketing with a focus on sustainability.

Career Update

Professionals actively seeking a sector change or wanting to update and expand their knowledge in marketing and communication.

Growth for Juniors

Junior or mid-level professionals needing to expand their knowledge in marketing and sustainability trends.

Why should you take this course?

Green Skills

This master's program provides the skills to lead sustainable marketing and communication strategies, ideal for professionals seeking to integrate sustainability into their careers. Learn from industry leaders and gain practical experience to enhance your career prospects.

Pre-Requisites

1 / 3

  • Basic knowledge in marketing, communication, or business management.

  • Interest in sustainability and ethical business practices.

  • Willingness to engage in practical exercises and real-world applications.

What will you learn?

Business Ethics and ESG Principles
Ethical framework and its impact on competitiveness.
Circular Economy
Models and business strategies, implementation, and practical cases of circularity.
Sustainability Fundamentals in Marketing and Responsible Communication
Measurement and key analytics.
Regulatory Framework in Sustainability
Compliance in Spain and Europe, review of key regulations like GRI, ISO 14001, European standards, compliance, and reports.
Technological Innovations Applied to Sustainability
Use of blockchain, AI, and emerging tools for traceability and efficiency.
Sustainable Consumer Behavior
Motivations, barriers, and profiles. Neuromarketing and behavioral economics to promote responsible decisions.
Customer Loyalty Strategies and Community Creation
Around the circular economy.
Data Analysis and Big Data
Tools for predictive analysis in sustainability.
Practical Workshop: Designing Campaigns for Conscious Consumers
Principles of green marketing, differentiation of ecological products and services.
Design of Sustainable Products and Services
Innovations in eco-design and circular economy strategies.
Pricing and Sustainability
Value-based pricing and inclusive models.
Development of Responsible Marketing Strategies
Marketing of reusable, recyclable, and low-impact products.
Storytelling and Sustainability Communication
Creation of persuasive and authentic narratives.
Sustainable Advertising
Design of campaigns with an ethical and ecological focus.
Digital Media: Role and Impact in Responsible Communication
Contribution to digital sustainability.
Social Media Communication Strategies
Role of influencers and online community creation.
Reputational Impact and Responsible Communication
How sustainability strengthens corporate perception.
Internal Responsible Communication
Alignment of employees and internal stakeholders.
Sustainability and Corporate Governance
Principles for responsible management.
Accountability and Sustainability
Transparency with shareholders, regulators, and society.
Business Impact: Sustainability as a Competitive Strategy
Integration of sustainability into the value proposition.
Leadership Skills Development in Sustainability
Competencies to lead responsible changes.
Sustainable Business Strategies
Principles and methodologies, agile and sustainable methodologies like Design Thinking.
Innovation in Marketing and Sustainable Solutions
Cases of disruptive innovation in sustainability.
Entrepreneurship and Management of Sustainable Startups
Business models and financing of green projects.
Best Practices in Leadership in Sustainability
Case analysis.

Meet your instructors

  • Susana Fernandez-Lores

    Academic Director, UCM

    Professor of Marketing at the Faculty of Commerce and Tourism - UCM.

Upcoming cohorts

  • Dates

    Oct 24, 2025 — Jun 24, 2026
Learn today, Pay later
via Income Share Agreement
ISA Powered by EDP
To choose the ISA powered by EDP option, click 'Continue' and select 'Pay in Instalments.' This option is only available if you're located in selected countries.

€6,500