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Maven

Product Marketing Black Belt - Mastery

  • up to 4 days
  • Intermediate

This course offers a comprehensive exploration of product marketing fundamentals, designed for both novices and experienced PMMs. Gain actionable insights and tools to excel in your role, with interactive sessions and bonus resources to enhance your learning experience.

  • Market Research
  • Buyer Persona Development
  • Sales Enablement
  • Go-To-Market Strategy

Overview

In this course, you will delve into the core aspects of product marketing, from mastering market research and buyer personas to developing robust sales enablement programs and go-to-market strategies. With live sessions and direct access to an experienced instructor, you'll gain practical skills and insights to apply immediately in your career. The course also includes valuable resources like templates and interview question banks to further support your learning journey.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Full-time
    course format
  • Live classes
    delivered online

Who is this course for?

Aspiring Product Marketing Managers

Individuals from all backgrounds and industries looking to enter the field of product marketing.

Current Product Marketing Managers

PMMs seeking a structured approach to enhance their daily productivity and effectiveness.

Professionals in Tech Startups

Those working in tech startups aiming to refine their product marketing skills and strategies.

Why should you take this course?

Marketing

This course equips you with essential product marketing skills, from market research to go-to-market strategies, tailored for aspiring and current PMMs. Enhance your career with practical insights and tools to excel in the dynamic field of product marketing.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Interest in product marketing

  • Willingness to engage in interactive sessions

What will you learn?

Ace Research and Understand Your Market and Your Users
Learn top research techniques for gathering valuable data, structuring questions and interviews, and analyzing feedback to shape your go-to-market strategies.
Nail Buyer Personas and Get Everyone to Love Them
Develop, construct, and implement effective personas to elevate your company's product, marketing, sales, and customer-centric initiatives.
Become a Sales Enablement Jedi
Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements, and showcase its tangible impact on business and revenue generation.
Master Go-To-Market
Drive effective product/feature/market launches, lead GTM strategies for companies of all sizes, and ensure product longevity by overseeing the entire customer cycle.
Bonus Materials
Access 25+ links to free PMM resources, question banks for customer interviews, win/loss interviews, case studies, and common interview questions for PMMs.

What learners say about this course

  • “This course gives a great overview of the important elements of being a Product Marketing Manager for people that are just starting out in this new field.”

    Pascale

    Senior Product Marketing Manager

  • “Ginevra's course exceeded all my expectations. With comprehensive content and a strong emphasis on real-world application, it's a must for anyone serious about mastering product marketing.”

    Alex

    Product Marketing Manager

  • “Ginny was engaging and shared so many practical tips! Most business courses are very 'fluffy', but she was all practicality and only focused on actionable advice.”

    Jan

    Associate Product Marketing Manager

Meet your instructor

  • Ginevra 'Ginny' Mambretti

    Senior Product Marketing Manager, Square

    Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs.

Upcoming cohorts

  • Dates

    Nov 10 — Nov 13, 2025

$490