Skills4Impact
This course offers a comprehensive guide to crafting sustainable communication strategies that positively impact brand positioning. Learn from real-world cases and develop actionable plans to engage diverse audiences and prevent greenwashing risks.
Participants will learn to craft coherent and evidence-based communication strategies that enhance brand positioning. The course covers sustainable consumption trends, audience engagement, and the development of actionable plans to ensure consistency and prevent greenwashing. With insights from leading companies like Patagonia and IKEA, learners will gain practical skills to transform communication into real-world impact.
Communication Professionals
Individuals looking to enhance their strategic communication skills with a focus on sustainability.
Brand Managers
Professionals aiming to integrate sustainable practices into brand strategies.
Marketing Specialists
Experts seeking to understand and apply sustainable marketing trends and practices.
Nick Allen
Director de Transparencia en Patagonia
This course equips communication professionals with the skills to lead sustainability conversations and develop strategic brand narratives. Ideal for those looking to enhance their impact in the field of sustainable branding.
1 / 4
Basic understanding of marketing and communication principles
Interest in sustainability and brand strategy
Willingness to engage with real-world case studies
Interest in authentic and impactful brands
“I greatly value being able to apply what I've learned to my real projects from day one. As a communication professional, this has helped me be more precise, avoid greenwashing, and understand sustainability communication as something strategic and impactful.”
Carles Hernández
Global PR & Comms Manager | Glovo
“Skills4Impact gave me something I didn't expect to get so quickly: the confidence to lead sustainability conversations from day one. You don't just learn tools; you develop a strategic mindset that transforms how you see brands and their potential for impact.”
Alejandra Endara
Founder & Head of Brand Strategy | Loud
“What I liked most was the practicality of the information, applying it to concrete, real, and tangible cases, as well as the ability to quickly adapt it to similar situations.”
Anna Colomer
Copy Writer and Responsible Communications Specialist
Marian Ventura
Founder, done!
Strategic communication and sustainability expert, co-founder of ATI and juntas+.
Max Bensimon
Director of Strategy, done!
Expert in strategic communication and sustainability.
Cost
€977.50
Duration
Dates
Location
€1,391.50
