Maven

Amy Jo Kim, Ph.D.

Scott Kim, Ph.D.

In this hands-on Masterclass, you'll learn to harness Generative AI to design, prototype, and test your end-to-end product experience. You'll develop customer personas, build 30-day storyboards, and gain the framework to implement these strategies in your projects. This course is ideal for those looking to streamline team collaboration and build products that retain users effectively.

Journey Design Masterclass

Learn the power of progress and how to build customer personas using GenAI. Engage with live sessions to ask better questions with synthetic personas and real customers.

Week 1: Progression - Build your System

Understand the habit loop and prototype your product experience. Participate in live sessions to habit-stack your product experience and storyboard with GenAI.

Week 2: Journey - Visualize your Product Experience

Analyze competitors and run high-value concept tests. Engage in live sessions to analyze your market with mastery path teardowns.

Week 3: Playtest - Validate your Product Experience

Explore creativity with Douglas Hofstadter and wrap up with student presentations. Participate in live sessions to showcase your accomplishments.

Week 4: Creativity and Presentations

The Journey Design Masterclass empowers you to design, prototype, and test your product experience using Generative AI. In just four weeks, you'll gain the skills to create engaging, high-retention products and run your own Journey Design workshops.

Engage customers, enhance team collaboration & test ideas earlier.

Startup Founders & Teams

Validate ideas faster, communicate more effectively, & drive lasting retention.

Product Leaders & Teams

Improve outcomes, test concepts faster, & use more effective prototyping methods.

Product Managers & UX Professionals

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Journey Design Masterclass

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