Mydra logo
Log in
>All courses>Product Management
Product Management
Maven logo

Maven

Build Age-friendly Products

  • up to 1 day
  • Intermediate

Build Age-friendly Products is a crash course on how to build better next-gen products, with a specific focus on the age 50+ demographic. Learn how AI can help identify demographic data, uncover social and generational influence for product fit, highlight human-centered design imperatives, and offer intelligent persona development.

  • Longevity landscape
  • Older adult demographic
  • Product usability
  • AI-enabled tasks
  • Persona development

Overview

This course provides a deep understanding of the longevity landscape and older adult demographic. You will learn foundational knowledge of the age 50+ demographic, how to approach product usability for specific audiences, and a system for ideation to production. The course also covers an age-inclusive framework, AI-enabled tasks for persona and product personalization, and best practices for conversational AI design.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Product leaders

Looking to understand customer segments, and build inclusive products and leverage a massive and diverse demographic.

Aspiring and seasoned designers

Looking to upskill and be able to design AI agents for the largest demographic customer base: older adults.

Business leaders, founders and startups

Who want to bridge product, design, AI, and the older adult consumer.

This course offers key benefits such as understanding the longevity landscape, learning AI-powered persona development, and mastering human-centered design. It is ideal for product leaders, designers, and business leaders aiming to build inclusive products for the 50+ demographic. Enhance your skills and advance your career by learning to design for a massive and economically powerful consumer segment.

Pre-Requisites

1 / 3

  • Basic understanding of product management

  • Familiarity with AI concepts

  • Interest in designing for older adults

What will you learn?

Course Introduction
Before we dive in, we'll start with a quick recap on the pre-course material on the demographic, and cover course expectations and objectives. We'll also make sure everyone understands the course lens on 'age-friendly'. Welcome!
Opportunity Hiding in Plain Sight
Active agers, to aging-in-place, to senior living - let's dig into a use case framework and a system for variances in product fit and customer journeys.
Bonus: Access to Resource Library
Access to a comprehensive resource library for further learning and reference.
Ideation, Design and User Experience
Let's get practical! In this session, we'll dive into landing a top idea, human and gen AI ideation, and unpack how we can power persona, product fit and personalization.
Student Exercise - Part 2
Interactive exercise to apply the concepts learned in the Ideation, Design and User Experience module.
Conversational AI, Design and Influences
In this session, we dive into how conversation changes across one's life, and best practices for voicebots and chatbots.
Student Exercise - Part 3
Interactive exercise to apply the concepts learned in the Conversational AI, Design and Influences module.
Incorporating AI and Asking AI for help
In this final session, we'll cover a few generative AI use cases, asking for 'Life Prompts', and end with an open discussion on incorporating AI into product roadmaps.
Student Exercise - Part 4
Interactive exercise to apply the concepts learned in the Incorporating AI and Asking AI for help module.

What learners say about this course

  • “Heidi is an amazing instructor and mentor. There were so many valuable and actionable takeaways that I will be applying to my work and projects moving forward. I enjoyed the focus on AgeTech but also appreciated that the general user experience and product management process and principles are applicable to other products and industries as well. I would highly recommend taking this course and any other course Heidi teaches!”

    Emily

    Content designer, Microsoft

  • “Very useful, hope we can have more of this knowledge. Heidi is a very good teacher.”

    CESAR

    SILVER ECONOMY SPECIALIST, IFC

  • “This Masterclass provides a deep and broad understanding of the AgeTech product landscape, the past and future. It also provides tactical best practices on how to design and build products for older adults. I highly recommend these sessions to any product manager and anyone in UX design, research and writing.”

    Inge

    UX in AI consultant, outriderUX

Meet your instructor

  • Heidi Culbertson

    Instructor, Maven

    Heidi Culbertson is an instructor at Maven. She is passionate about helping others learn and grow.

Upcoming cohorts

  • Dates

    start now

$545